Masterclasses
Experience your best Deep Dive with our masterclasses.
masterclasses
Location 1
Lobby, 2nd Floor
11:00
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WORC | Miriam Knöbel
12:00
From 0 to visibility - hacks for corporate influencing on LinkedIn
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BOCHUM WIRTSCHAFTSENTWICKLUNG | Anika Schiller, Gregor Tischbierek
15:00
Accessibility on the web
Find out why accessibility is becoming increasingly important on the web and how you can make your website accessible to everyone without fear. Jessica Rossa (FC Schalke 04) and Nils Binder (9elements) show you in a practical way which stumbling blocks you should avoid - from contrasts to textless links - and how you can make your projects future-proof. We take a look at Schalke 04's newly designed sustainability subpage and show you how you can test whether your site is truly accessible.
SCHALKE | Jessica Rossa (User Experience), 9ELEMENTS | Nils Binder (Head of Web Development)
17:00
botechnologies || Stanford's Human-Centered Artificial Intelligence
Get exclusive insights from Stanford’s AI Index 2025 and discover how to turn global AI trends into bold moves for your business and innovation strategy.
STANFORD UNIVERSITY | Thomas Neubert & Nestor Maslej, BOCHUM WIRTSCHAFTSENTWICKLUNG
Location 2
Lobby, 2nd Floor
11:00
AI & law - Don't build illegally! AI can do everything. Except ignore laws.
- Regulation through the AI Act
- Compliance with data protection
- Application of copyright law to prompts and output
- Impact of AI on e-commerce and general terms and conditions of companies
LUTHER RECHTSANWALTSGESELLSCHAFT (law firm) | Adrian Freidank & Benedikt Stücker
12:00
AI Prompting with SNOCKS
Leon Ruddat, Team Lead AI at SNOCKS, provides hands-on insights into the world of AI, showing you how to leverage the right tools and trends to take your marketing to the next level. Learn how to use AI to optimize processes and revolutionize the marketing landscape for your start-up.
SNOCK | Leon Ruddat
13:30
Pitch Perfect - more sales, less blah blah
In this masterclass, Felix Thönnessen will show you the sales tricks that really work - subtle, smart and psychologically effective. You will learn how to attract attention, create desire and accelerate purchasing decisions - without pretending or building up pressure.
FELIX THÖNNESSEN
15:30
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NRW.BANK
16:30
New Commerce Panel
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NEWCOM
17:30
Opportunities And Possibilities For Strengthening Europe's Sovereignty
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BUSINESS PUNK, CARSTEN PUSCHMANN, 9ELEMENTS | Sebastian Deutsch
